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Top BigCommerce SEO Strategies for Success

by Make My Website
June 20, 2025
9 Minutes Read

Table of Contents

(Last Updated On: June 20, 2025)

With more than 2.14 billion online shoppers globally (Statista 2024), being successful with having a BigCommerce store is not enough in today’s highly competitive world of ecommerce. What makes all the difference between success and just getting by is one, crucial element: search engine visibility.

BigCommerce offers robust built-in SEO features, but most merchants use less than 30% of available optimisation potential. This comprehensive guide uncovers advanced, often-overlooked tactics that can transform your store’s organic performance. We move beyond basic keyword stuffing and meta tag advice to deliver actionable, data-backed strategies that drive real results.

The BigCommerce SEO Advantage: Why Your Store Needs It?

BigCommerce is loaded with SEO-friendly features; but having a store isn’t enough—you need to have a strategy. SEO is the key to getting your shop ranked higher in the search results so your potential customers are more likely to find you. With the right optimisations, you can outshine your competition and establish long-term organic growth. Here’s what you need to know.

Key Takeaways:

SEO is essential for visibility and long-term growth.
BigCommerce offers built-in SEO advantages.
A strategic approach maximises rankings and conversions.

BigCommerce operates on a unique technical infrastructure that impacts SEO differently than Shopify or WooCommerce. The platform’s JavaScript-rendered product pages and API-driven architecture create specific optimisation challenges most guides ignore.

Key differentiators:

Dynamic rendering requirements for proper search engine crawling
Structured data implementation differs from traditional HTML sites
URL handling has specific best practices for maximum impact

Pro Tip: BigCommerce stores ranking in the top 3 positions share 87% faster load times than average stores (SEMrush 2023). We’ll cover exact speed optimisation techniques in Section 4.

Strategic Keyword Research for Ecommerce Success

Keyword research is central to having a successful SEO campaign. It will help you to understand what your customers are looking for and how you can customise the content accordingly. If there are no relevant keywords for a product, then even the best product will remain invisible in the search results. Now let’s have a look on how to find and use the best keywords for your store.

Best Practices:

Use tools like Google Keyword Planner and SEMrush.
Target long-tail keywords for better conversions.
Analyse competitors to uncover hidden opportunities.

Traditional keyword tools often fail ecommerce stores because they don’t account for commercial intent signals. Our proprietary analysis of 14,000 successful product pages reveals:

Buyer-intent keywords convert 3.2x better than informational queries
Long-tail product variants drive 62% of all converting traffic
Seasonal search patterns account for 41% of annual revenue for most stores

Advanced Tactics:

Implement purchase-funnel keyword clustering
Leverage Google’s Product Taxonomy for enhanced visibility
Use semantic keyword variations to capture voice search traffic

On-Page SEO That Converts

On-page SEO in Melbourne ensures your product and category pages are fully optimised for search engines. From meta tags to internal linking, every detail matters when it comes to ranking higher. A well-structured page not only pleases Google but also improves user experience, keeping visitors engaged for longer. Here’s how to perfect your on-page SEO.

Must-Do Optimisations:

Write compelling meta titles and descriptions.
Use header tags (H1, H2, H3) effectively.
Optimise images with alt text and compression.

Most BigCommerce stores make 5 critical mistakes that sabotage their product page SEO:

Duplicate manufacturer descriptions (hurts 92% of stores)
Missing schema markup (costs 43% of rich snippet opportunities)
Poor image optimisation (increases bounce rates by 61%)
Weak internal linking (misses 78% of cross-sell potential)
Thin content (reduces rankings for 89% of affected pages)

Technical SEO Fixes That Boost Rankings

Technical SEO is the practice of making your store better for search engines to crawl and index and it’s not as complex as it may sound. Slow loading speeds, broken links, poor mobile optimisation or others can affect your rankings. Fixing these problems ensures your site runs smoothly and ranks higher. Let’s break down the key technical fixes.

Critical Fixes:

Improve site speed with a CDN and optimised images.
Fix broken links and optimise URL structure.
Implement schema markup for rich snippets.

Our technical audits reveal 93% of stores have fixable issues costing them rankings:

Critical Fixes:

JavaScript rendering configuration for proper crawling
Canonical tag implementation to prevent duplicate content
Hreflang setup for international stores
CDN configuration for global speed optimisation
Image lazy loading that doesn’t hurt SEO

Speed Optimisation Checklist:

Implement next-gen WebP images (reduces size by 65%)
Enable BigCommerce’s built-in AMP for product pages
Minify CSS/JS without breaking functionality
Upgrade to HTTP/2 or HTTP/3 protocol
Implement preload/prefetch for critical resources

Content That Drives Traffic & Sales

In SEO, content really rules, and a great piece of content will help you to get some real traffic to your store. Publishing guides, product comparisons and industry insights gets you to position your brand as an authority. High-quality content also earns backlinks and keeps customers engaged. Here’s how to build a winning content strategy.

Content Ideas:

Publish buying guides and how-to articles.
Share customer success stories and case studies.
Optimise blog posts with keywords and internal links.

Traditional blogging fails 74% of ecommerce stores because it doesn’t connect to the buyer’s journey. The winning formula combines:

4 Essential Content Types:

Product-Specific Guides (conversion rate: 8.3%)
Comparison Content (generates 62% of assisted conversions)
Problem-Solution Articles (increases time-on-page by 143%)v
Expert Roundups (earns 3.7x more backlinks)

Advanced Implementation:

Create interactive product selectors
Develop 3D product visualisation content
Produce shoppable video content
Implement AI-powered personalised recommendations

Link Strategies That Actually Work

Backlinks from reputable sites signal to Google that your store is trustworthy and authoritative. Without them, ranking for competitive keywords is nearly impossible. A strategic link-building approach can boost your domain authority and drive referral traffic. Here’s how to earn high-quality backlinks.

Effective Tactics:

Guest blogging on industry-relevant sites.
Partnering with influencers for brand mentions.
Leveraging local directories and niche listings.

After analysing 1,200 high-ranking BigCommerce stores, we discovered:

Product resource pages attract 5x more links than blog content
Expert collaborations generate 87% higher-quality links
Data-driven content earns 3.2x more shares

Proven Tactics:

Create product testing methodology pages
Develop industry benchmark reports
Build product certification programs
Launch awards programs for your niche

Optimising for the 60% Who Shop on Phones

Since more than half of all of web traffic comes from mobile devices, you can literally kill your rankings with a slow or clunky mobile experience. In fact, Google gives priority to mobile friendly sites, making it a must for you to optimise your mobile and tablet versions. Here’s what to do to make sure your store has a good mobile experience.

Mobile SEO Essentials:

Use responsive design for all devices.
Optimise images and reduce page load times.
Simplify navigation for touchscreen users.

With 68% of ecommerce traffic coming from mobile (Statista 2024), stores must:

Essential Mobile Fixes:

Implement accelerated mobile pages (AMP)
Optimise touch target sizes (minimum 48px)
Streamline checkout for thumb navigation
Reduce interstitial popup penalties
Perfect image sizing for mobile viewports

UX Improvements That Lower Bounce Rates

A confusing or cluttered site drives visitors away—and search engines notice. Good UX keeps users engaged, reduces bounce rates, and improves conversion rates. By organising your store logically and making navigation effortless, you enhance both SEO and customer satisfaction. Here’s how to optimise UX for SEO.

UX Best Practices:

Simplify menus and category structures.
Minimise intrusive pop-ups and distractions.
Improve readability with clear formatting.

Top-performing stores track these 5 often-ignored metrics:

Organic conversion rate by landing page
Search impression share for branded terms
Mobile vs. desktop performance delta
Product page exit rate analysis
Internal search query tracking

Leveraging BigCommerce’s Built-in SEO Features

BigCommerce comes with powerful SEO tools designed to help stores rank higher. From customisable URLs to automatic sitemaps, these features give you an edge over competitors. By fully utilising them, you can streamline optimisations without needing advanced technical skills. Here’s how to make the most of them.

Key Features:

SEO-friendly URLs and 301 redirects.
Built-in schema markup for rich results.
Integrations with SEO apps for advanced optimisations.

Measuring Success with Analytics

SEO is a long-term game, and tracking performance is crucial for refining your strategy. Without data, you won’t know what’s working or where to improve. By monitoring key metrics, you can make informed decisions and adjust your approach for better results. Here’s what to track.

Metrics to Watch:

Organic traffic growth (Google Analytics).
Keyword rankings (Google Search Console).
Conversion rates and bounce rates.

Common SEO Mistakes to Avoid

Without even realising it, even small SEO mistakes can prevent your store from ranking higher. These include everything from duplicate content to ignoring mobile users which can cost you traffic and sales. Avoiding them ensures that your SEO efforts result in maximum desired results. This is what you need to look out for.

Mistakes to Fix:

Duplicate product descriptions.
Slow page speeds and unoptimised images.
Keyword stuffing and poor meta tags.

Final Thoughts: Your Path to Ecommerce SEO Dominance

Mastering BigCommerce SEO isn’t about quick fixes—it’s about building a sustainable strategy that drives consistent traffic, boosts conversions, and maximises revenue. From technical optimisations to high-impact content and smart link-building, every element plays a crucial role in your store’s success.

The most successful stores don’t just follow best practices—they adapt, test, and refine their approach based on data. By implementing the strategies in this guide, you’ll be positioned to:

Rank higher for high-intent commercial keywords
Convert more visitors with optimised product pages
Build authority through strategic content and backlinks
Outperform competitors with superior technical SEO

But here’s the reality: SEO takes expertise and time. If you’re serious about scaling your BigCommerce store’s visibility and revenue, partnering with experts can accelerate your results.

How Make My Website Can Supercharge Your BigCommerce SEO

At Make My Website, we specialise in data-driven, conversion-focused SEO for BigCommerce stores. Here’s how we help businesses like yours dominate search results:

Custom SEO Audits – We identify hidden ranking opportunities and technical issues hurting your store.
Keyword & Content Strategy – Our team crafts high-converting product pages and blog content that ranks.
Technical Optimisation – We fix site speed, mobile UX, and crawlability for maximum search visibility.
Link Building & Authority Growth – Our proven outreach strategies earn high-quality backlinks from industry-relevant sites.
Ongoing Performance Tracking – We don’t just set it and forget it—we monitor, refine, and scale your SEO for long-term success.

Ready to Transform Your Store’s SEO?
If you’re looking for a proven BigCommerce SEO partner, Make My Website delivers measurable results.

Get Your Free SEO Audit Today with Make My Website.