19 Oct How Websites Act Differently for Different Industries
With numerous websites on the internet and a new one being created every second, it is essential to know what are the basic structures behind each type so you can differentiate your page and build it exquisitely. Even though all websites have basic elements like images, button, heading, links, etc. common, it is their amalgamation that brings forth the real picture that propels audiences to engage and visit often. Although all websites are optimized essentially meaning they’re made more accustomed and attuned to fulfil the purpose they were built for.
We have listed the major types of websites and how they built and worked out to achieve what they are aiming at:
A business page can essentially be for any small or big business. The effectiveness and conversion ratio of any website largely depends on its homepage. This is where the user forms the first impression and knows what to expect thereon. It’s important to make navigation very easy with user-friendly hierarchy and columns and sections that are predictable to reach. Of course, use your brand’s colour palette, logo, and theme all over so as to make the user familiar with your vision and help them relate with your brand identity.
The idea is to make the user familiar with your business website and more importantly your story.
A blog is no more synonymous to writers or influential people giving their unique perspective and world view. A blog space is now part of every website, small or big, being utilized to help shed more light on the brand’s identity and vision and thus helping build reliability and credibility. Your users can interact with your page much better when you have a blog that is regularly updated. When building a blogging website or simply a blog section on your website, it’s good to grace it relative images and videos.
However, what is no gamer is that keeping a blog is a good idea only if its regularly updated and the content is kept fresh and optimized. Keep the theme more conversational, allowing people to feel familiar when reading your blog posts. Blog posts provide quality content for posting on social media and mail campaigns and should be utilized well that way. Try having an afloat blog than a hopelessly outdated one that actually defeats the purpose.
E-commerce websites offer an online platform where users can browse through and purchase your products/services. These websites typically massive with thousands of pages and categories. Since the websites have a lot of people shortlisting, shopping and making transactions, speed is major criteria for e-commerce websites. A robust and efficient e-commerce website makes it easier for its users to navigate through, find what they are looking for and accomplish the goals they are there for. For this and all other goals to be met, categorize the entire page well, so that browsing and filtration is easier.
Display distinctively and highlight special offers and sales. Make the layout as well as coding design simple so that making changes, updating inventory and listings for products is easier. You can choose from multiple templates on webpage solutions like Shopify but nothing beats a custom website built from scratch to meet your goals exclusively, improvised to match your brand ideals.
4. Personal or Portfolio Page
Personal webpages or predominantly portfolios are websites that showcase an artist’s work, this can include painters, musicians, writers, filmmakers, photographers, designers – any creative person. With a personal portfolio page, you can be more focused and refined in displaying your best work. Make sure to simply not add everything you’ve done till date but your best masterpieces from each category of work only. Since it is a creative page, you can play around with the fonts and image placements to make it more unique and your own style.
The online portfolio ought to be a perfect blend of exclusivity and variety. Add drop-down menus or right/left columns to direct people to information about you, like your story and projects or how to contact you. The focus should be on highlighting your work and then eventually taking one to know about the person behind it.
5. Landing Pages
A landing page is not a vast display of things but a saturated and more focal point of view at the product or service the person needs to sell. It is usually centred around a marketing campaign that directs users to the call-to-action.
The page is ideally kept clutter-free with empty backgrounds and only the crisp to the point content in the centre to ensure the elements align perfectly with the purpose of the marketing campaign. You can propose a catchy headline with attractive offers or information about your product that calls for action. The idea is to navigate the visitor through the entire journey, keeping them hooked throughout, to have them become a lead.
6. Social Media
Social Media pages are uniform in their layouts and with millions of people on it and another thousand joining every day, the visibility and reach is immensely vast. The platforms are also a many like Twitter, LinkedIn, Facebook, Instagram, Snapchat, etc. You can find the platform that best suits what you want to say through your brand and optimize it accordingly to align with your goals. The profiles here cannot be designed, you can only register yourself and join in but you do have a lot of control on how and what information is presented on your profile.
The way to make the most of these platforms is being consistent in posting content and engaging your audiences well while keeping it in tune with your overall theme and message across all platforms.
People and especially brands are not limited to one platform and are exploring new and new ways to make the most of all platforms alike. Keep the same text language, logo and colour palette so people know in an instant which brand they’ve come across on their feeds.
When creating content for socials focus more on incorporating videos and images in your page or memes that people can enjoy in the form of infotainment and would want to share widely. For some fabulous website layouts check our portfolio here.
CONCLUSION: No matter what industry you belong/ cater to it’s important, especially in the universally digitized year of 2020, to understand the power of your online presence, reachability and how you can optimize it well. The power of the World Wide Web and having a custom-built website is immense and the times are now pushing us to realize and utilize those, fully and holistically!