Do you find it difficult to connect with people online? Are you unable to attract the right audience for your brand? Don’t think of yourself as tech savvy as other people in this day and age of social media? Don’t worry, you don’t have to be. But whether we like it or not, it is here to stay and in this pandemic ridden world, it is important for the success of your business.
Social Media is a world in itself and it can be extremely overwhelming for some people. All you need is some tips and tricks up your sleeve to navigate through this social media addicted world. But before you learn about them, it is necessary to understand that a ‘one size fits all’ approach is not effective when it comes to social media marketing.
It is imperative that you set a certain goal in your mind. It could be a particular number of followers, a category of audience, or even a number of online interactions.
If you’re not careful, you will have spent hours answering and connecting with your audience without getting any real work done. Paying attention to your audience is important but connecting with all of them can be difficult. We here at MMW have some tips that might help boost your business.
‘#’- DO NOT IGNORE
Don’t underestimate the power of a hashtag, build communities around actionable hashtags
Some people believe that hashtags can be annoying. But the fact is that they are an excellent way to reach new audiences on social media. It’s easy to get carried away while coming up with hashtags. Prefer quality over quantity by using popular hashtags, target audiences who tend to be more interested in your industry. Hashtags help people find your content, so including them is a must.
INFLUENCER MARKETING
Partner with Micro Influencers.
Social media influencers are all the hype these days. They know how to target their audience and have a huge following. We do not mean that you have to partner up with the likes of Kylie or Kim to promote your brand, that could be quite intimidating if it’s your first attempt at something like this. Try to reach out to influencers who focus on a niche market or specific topic. You can also use your hashtags to find influencers who use similar hashtags and connect with them. This method is much more pocket friendly than buying huge ad spaces or getting celebrities to promote your brand.
ENGAGEMENT>>>>FOLLOWING
Focus less on vanity metrics, more on engagement.
The new algorithm of most of the social media platforms focuses more on engagement of your posts rather than vanity metrics which include number of likes and followers. You can easily be misled into thinking that these metrics are the measure of your social success. However it is completely untrue. There many free online analytics tools available, use them to figure out the type of content that receives the most engagement. Similarly, experiment by posting at different times and then adjust it to when your followers engage the most.
APPRECIATE
Tag and mention commenters, shares or those you’ve collaborated with.
Tagging commenters or reposting shares will make them feel appreciated. Mentioning other people and brands in your posts will lend credibility to your brand as well as increase your reach beyond your following. However make sure that you do not go overboard as this can lead to a bad user experience. Instead make a schedule for the posts and stories and spread them out over a few days instead of doing it all on the same day.
DIVERSIFY
Share your content everywhere
Do not stick to only one social media platform. Every little attention towards your brand matters. Curate and share content everywhere. Even on the different platforms, do not stick to one particular type of content. For example, for Instagram- post, share stories, conduct polls, give your followers an opportunity to ask you questions and any other type of content you come up with.
So the next time you go online with the aim of promoting your brand, make sure to keep these points in mind. Research on what might help you, there’s always a new trend in the market. There’s always room to improve and do more.
