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WordPress SEO Strategies for Business Owners & Marketing Managers

by Make My Website
June 9, 2025
8 Minutes Read

Table of Contents

(Last Updated On: June 9, 2025)

WordPress is among the most SEO-friendly web platforms on the market, but having a website isn’t quite enough. To be discovered online, companies require a sound SEO strategy that makes their site rank for searches, bring the right traffic, and convert visitors into customers. For businesses in Melbourne, SEO in Melbourne is essential to stand out in the local market.

If you’re a marketing manager, this guide provides actionable WordPress SEO strategies to help you:

Improve your Google rankings
Attract high-quality leads
Optimise for local and global SEO
Increase organic traffic & conversions

By following these strategies, you’ll have a complete SEO plan that positions your WordPress site for long-term success.

Foundational WordPress SEO Setup

Before rushing into advanced techniques, you must establish a solid foundation of SEO. A good WordPress installation allows search engines to effectively crawl and comprehend your website. These fundamental elements create the framework for all future optimisation efforts. Let’s examine the essential building blocks every WordPress website needs.

Theme Selection

Your WordPress theme forms the foundation of both user experience and search rankings. A lightweight, optimised theme can improve load times by 50% or more while providing cleaner code for search engines to crawl.

Your theme choice directly impacts three vital ranking factors:

Loading Speed: Google prioritises sites loading in under 2 seconds
Mobile Responsiveness: 60% of searches now occur on mobile devices
Clean Code: Well-structured themes help search bots crawl content efficiently

Recommended Themes With Performance Data:

Theme	Size	Mobile Score	Key Feature
Astra	28KB	98/100	100+ industry templates
GeneratePress	25KB	99/100	Modular design system
Kadence	32KB	97/100	Built-in header builder

Implementation Checklist:

Test demo versions using PageSpeed Insights
Verify theme updates regularly(minimum quarterly)
Ensure compatibility with major page builders
Check for unnecessary bundled plugins

Essential Plugin Configuration

Proper plugin setup transforms WordPress from a basic CMS to a powerful SEO machine. Strategic configuration ensures your plugins work together seamlessly without conflicts while maximising their optimisation potential.

Rank Math Pro Advantages:

Automatic schema markup generation for 15+ content types
Dynamic keyword insertion in meta tags
Advanced redirection management with 404 monitoring
Integrated Google Search Console data

Critical Setup Steps:

Configure title tag templates by post type
Enable automatic image alt text generation
Set up breadcrumbs with proper schema
Establish XML sitemap priorities

Common Configuration Mistakes:

Duplicate meta tags from conflicting plugins
Improper canonical URL settings
Indexing blocked by rogue robots.txt rules
Missing organisation schema markup

On-Page Optimisation Techniques

With your foundation in place, it’s time to optimise your content for both search engines and users. On-page SEO elements directly influence how Google interprets and ranks your pages. These techniques help you create content that resonates with your audience while satisfying ranking algorithms. Here are the most impactful on-page factors to focus on.

Strategic Keyword Implementation

Modern keyword strategies go beyond simple density metrics to focus on user intent. By aligning your content with how people actually search, you’ll attract more qualified traffic that converts better.

Modern Keyword Best Practices:

Focus on search intent over keyword density
Use semantic variations naturally (Google’s BERT algorithm)

Position primary keywords in:

First 100 words of content
At least one subheading (H2)
Image alt attributes
Meta description

Title Tag Optimisation Framework:
[Primary Keyword] + [Differentiator] + [Year]

Example:
“WordPress SEO Guide → “Complete WordPress SEO Strategy Guide (2024 Proven Methods)”

Content Structure That Converts

Well-organised content keeps visitors engaged and satisfies Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) requirements. A logical flow guides readers toward conversion points while improving time-on-page metrics.

Optimal Page Architecture:

Engaging Introduction (Answer “Why read this?” immediately)
Problem Identification (Highlight pain points)
Solution Presentation (Your unique value)
Social Proof (Case studies/testimonials)
Clear CTA (Next step for readers)

Readability Enhancements:

Use 16px+ font size for body text
Maintain 1.5 line spacing
Limit paragraphs to 3 sentences max
Incorporate numbered lists for step-by-step processes
Add relevant tables for data comparison

Multimedia Optimisation

Images and videos account for over 60% of web traffic but often create performance bottlenecks. Proper optimisation maintains visual quality while dramatically improving load times and search visibility.

Image Best Practices:

Compression: Reduce files by 60-80% without quality loss
Naming: Use descriptive, hyphenated filenames (wordpress-seo-guide.jpg)
Formatting: WebP > JPEG > PNG for photographs
Structured Data: Implement ImageObject schema

Video SEO Tactics:

Host on YouTube with detailed descriptions
Embed with Schema.org VideoObject markup
Create text transcripts for accessibility
Generate video sitemap

Technical SEO Improvements

Behind every high-ranking website lies solid technical SEO. These behind-the-scenes optimisations improve how search engines interact with your site. Technical SEO fixes often deliver quick wins in rankings and user experience. We’ll explore the critical technical aspects that separate average sites from top performers.

Speed Optimisation Blueprint

Site speed directly impacts bounce rates, conversions, and search rankings. These server-level and plugin-based solutions work together to shave precious seconds off your load times.

Server-Level Improvements:

Upgrade to PHP 8.0+ (30% speed boost)
Implement OPcache for script caching
Configure browser caching headers
Enable HTTP/2 protocol

Plugin-Based Solutions:

WP Rocket: One-click cache optimisation
Perfmatters: Script management
ShortPixel Adaptive Images: Automatic format conversion

Security Essentials

Beyond protecting your data, strong security measures prevent SEO disasters like hacked content or blacklisting. Google prioritises secure sites, making this a dual-purpose ranking factor.

Must-Implement Protections:

Two-factor authentication (Wordfence)
Daily malware scans (MalCare)
Disabled XML-RPC for non-app users
Changed wp-admin login URL (WPS Hide Login)
Regular automated backups (UpdraftPlus)

Local SEO Strategies

For businesses serving specific geographic areas, local search engine optimisation is non-negotiable. These tactics help you dominate “near me” searches and Google Map results. Local optimisation bridges the gap between your online presence and physical customers. Discover how to make your WordPress site the obvious choice for local searchers.

Google Business Profile Optimisation

For local businesses, GBP is often the first touchpoint with potential customers. A fully optimised profile can triple your visibility in local “map pack” results.

Complete Optimisation Checklist:

Business categories (primary + secondary)
Service area definition (cities/zip codes)
Attributes verification (women-owned, veteran-led, etc.)
Regular post schedule (3x weekly)
Q&A section pre-population

Localised Content Strategy

Location-specific content builds trust with both users and search algorithms. This hyper-relevant approach helps you dominate local searches while establishing community authority.

Effective Local Content Types:

“Service + City” landing pages
Neighbourhood guides with local imagery
Staff profiles with location-relevant bios
Case studies featuring local clients

Ongoing SEO

SEO is not a quick fix but a continuous process of optimisation. Ongoing maintenance prevents your hard-earned results from diminishing in the long run. These practices keep your site aligned with evolving search algorithms and user expectations. Learn how to build a sustainable SEO routine that delivers lasting results.

Content Refresh Protocol

SEO isn’t “set it and forget it” – older content needs regular updates. A systematic refresh process can breathe new life into existing pages, often with better results than creating new content.

Quarterly Audit: Identify declining traffic pages
Data Updates: Refresh statistics and examples
New Media: Add relevant videos/infographics
Internal Linking: Connect to newer content
Republishing: Update publication date after significant changes

Advanced Tactics

Once your foundation is solid, these cutting-edge strategies help you outmaneuver competitors. They leverage emerging search features like rich snippets and voice search optimisation.

FAQ schema implementation for voice search
Podcast repurposing into blog posts
Competitor content gap analysis
Featured snippet targeting strategy

Mastering WordPress SEO for Long-Term Success

SEO isn’t a one-time task—it’s an ongoing process that requires strategy, consistency, and adaptation. By implementing the WordPress SEO techniques in this guide, you’ll improve your search rankings, attract more qualified traffic, and ultimately grow your business.

Start with the fundamentals:

Optimise your theme and plugins for speed and efficiency
Structure your content for both readers and search engines
Enhance technical SEO to boost performance and security
Dominate local search with a well-optimised Google Business Profile

From there, refine your approach with content refreshes, multimedia optimisation, and advanced tactics like schema markup. The more you fine-tune your SEO, the better your results will be over time.

Need Expert Help With Your Website? Choose Make My Website

If managing WordPress SEO feels overwhelming, Make My Website can help. We specialise in creating fast, search-friendly websites that rank higher and convert better.
Our services include:

Custom WordPress Development – Built for speed and SEO
On-Page & Technical SEO Optimisation – Maximise your search visibility
Local SEO Strategies – Get found by customers in your area
Ongoing Maintenance – Keep your site secure and up-to-date

Whether you’re launching a new site or improving an existing one, Make My Website ensures your WordPress SEO is set up for success as a well-optimised WordPress website is an invaluable asset for business growth, but achieving top search rankings demands expertise and precision.

If you require professional assistance to maximise your online visibility, Make My Website offers tailored solutions to elevate your SEO performance. Our comprehensive services—from technical optimisation to localised strategies—ensure your site meets modern search standards while driving measurable results.

For a detailed consultation or to discuss your specific needs, please contact our team today. Let us help you build a faster, higher-ranking website that converts visitors into customers.

Ready to boost your online presence? Contact us today for a free consultation!