How Facebook Advertising Performs vs Google AdWords

Share This Post


Seo can be rewarding. But if you are looking for quick conversions and want instant results, running business ads is the way to go. Businesses that rely on measures like SEO, PPC and other marketing resorts at once are more likely to reach the top compared to those who stick to the traditional ways of doing things. As a well-established seo company, let’s hear what our experts have to say on investing in advertising platforms.

With so many different options for advertising online, it can be difficult to decide which one will be the most effective for your business. Two of the most popular ways to advertise are Facebook Ads and Google AdWords. Both offer a wide range of features, but there are also some distinct differences between the two platforms. So, how do you decide which one is right for you? Also, to get the maximum benefit of these marketing tactics, it’s best to rely on an expert seo company offering seo services of superior grade. The experts not only undertake the job on your behalf but offer valuable insights for the growth and expansion of your business like no other.

Let’s get back to the topic and look at how each advertising platform performs based on certain criteria.

What is Google Ads?

Google Ads is an online advertising platform allowing businesses to promote their brands. It works on the principle of bidding, where businesses are required to place bids to earn a spot, and obviously, the one with the highest bid manages to win the bet. Google runs the ads on the results of Search engines, and the best part is that due to it being a search engine, the advertisements displayed are search-friendly.

Let’s try to understand it with the help of an example. Suppose you run a fashion store and have decided to run a Google ad. Google would display your ad in the search as soon as a user types a fashion-related query. This way, it is more likely that the users would click on the link and get converted where they were naturally looking for that item in the first place.

What are Facebook Ads?

As the name suggests, Facebook Ads is the online advertising platform that allows businesses to run paid advertisements on Facebook (which includes Facebook, messenger app, and non-Facebook apps forming a part of Meta). It generally is based on the user’s demographics, interests and preferences, unlike people’s search queries on Google. The stand-out advantage is that if you are looking to spread brand awareness or do extensive product promotion, here is your chance to do it with Facebook Ads.

With about 2 billion monthly active users, it gives considerable ground to the business to promote itself as a brand. Businesses can access massive audiences on the platform, making it a great option for reaching a large number of people. And eventually, it makes it easier for businesses to reach their target audience and achieve their marketing goals.

Benefits of Google Ads vs Facebook Ads

When you choose to promote your business via Google Ads, there are certain benefits that come with it. First, you can have total control over your campaign. Google offers exhaustive features to design your campaign the way you want, suiting your needs and budget. Depending on your target audience and investment budget, you can line up your ad using specific keywords, location, age, language, devices and so on. Plus you can use advanced metrics to measure how a campaign performs on the practical ground.

About Facebook Ads, the biggest advantage is that there are a lot of customisation features that you can opt for. You can run the ads in the form of single images, videos and slideshows to suit the layout and presentation that you find the best. Apart from it, these are much more budget-friendly and can help retarget the potential customers. Additionally, it provides custom call-to-actions and offers advanced-level analytics to monitor the results.

Limitations of Google Ads vs Facebook Ads

On the downside, Google Ads can be highly competitive, meaning that businesses may have to bid high to get their ads seen by their target audience. Also, it can be quite complex and difficult to navigate, which can make it challenging for businesses to get the most out of their advertising campaigns.

However, like Google Ads, Facebook Ads have their downsides. The platform’s algorithms are constantly changing, making it difficult for businesses to stay up-to-mark with their defined practices and strategies.

Comparison – Google Ads vs Facebook Ads

  • Targeting Options

    Google Adwords offers more targeting options than Facebook Ads, allowing you to target users based on their location, search history, device type, and more. However, Facebook Ads allow you to target people based on their interests, age range, gender, relationship status and more. Depending on who your target audience is and what kind of message you are trying to communicate with your ad campaign, either platform could be the better choice for targeting potential customers.

  • Cost-Effectiveness

    Generally speaking, Facebook Ads tend to be cheaper than Google Adwords when it comes to cost per click or cost per acquisition. This is because there is less competition in the Facebook Ads market than in Google Adwords. While both platforms offer good value for money when it comes to cost-effectiveness, depending on your budget and needs, one may be better than the other for your particular situation.

  • ROI (Return On Investment)

    When it comes to ROI (return on investment), both platforms perform well but have different strengths depending on the campaign objectives. For example, if you are looking for brand awareness or engagement from your ads, then Facebook Ads will likely produce a higher return on investment as they allow advertisers to reach large numbers of potential customers quickly without breaking the bank. However, if you are looking for clicks or conversions, then Google Adwords might be a better option as they allow advertisers to target people who are actively searching for specific products or services using keywords that match their search query.

Which one should you Choose?

As an expert seo company, we suggest that there can be no straight answer to this! Deciding which platform to choose can be a bit tricky and may depend upon the motives you are trying to achieve by running your advertisement on these platforms. After going through the whole analysis, it can easily be deduced that if you are looking to attract more leads and want quick conversions, Google Ads is always a better option than Facebook Ads – which somewhat lack preciseness and specificity in showing the ads to the relevant audience. On the other hand, if your motive is to create a stellar online presence and build a bigger customer base, you should opt for Facebook Ads, which promise an expansive outreach.

Final Thoughts

When it comes down to deciding which platform is best suited for your business’s needs—Facebook Ads vs Google AdWords—it largely depends on what kind of goals you have set out with your ad campaign as well as your budget constraints. Both platforms offer great opportunities when it comes to reaching potential customers, but only one is right for your business! Do some research into which platform will work best, given your unique situation, and then make an informed decision about where you should invest your advertising dollars!

To get the best value for money, it’s best to rely on professionals. Make My Website is a 3-time award-winning agency that can get the finest results for your business, implementing smart marketing tactics. Whether it’s web-design, content marketing or a complete package of seo services, we are the masters of our trade and know how to get the desired results. Give us a call and leave us a message and we’ll make sure your business follows a steep upward trend.

More To Explore

We’re trusted by these industry experts

phone icon

Born in sydney, Grown in melbourne

80% of websites were delivered within 2 weeks

200+ websites in 2020 (150 during covid)

We’d love to hear from you! Reach out to us for all your queries.