Halloween marks not just the beginning of the winter season but also the holiday season. Even though the festival remains fourth on the list of popularity after Christmas, Easter and Thanksgiving; it still remains a centre of attraction for all the craze and fun that is embarked upon with the approaching holiday season. With all the celebrations comes endless opportunities for marketing and advertising smartly.
Halloween is not just trick and treat, it is a great opportunity for using your creativity at its full potential and making exquisite marketing campaigns. So you can spread the word about your business as the fear takes up the air. This blog aims to highlight the upcoming trends and how you can make the most of them, to boost your sales.
We have brought together many thrilling and exciting ideas for you to build the best Halloween marketing plans and implement them in the most fun way! Many of these spooky ideas have helped boost sales and expand the clientele for various businesses.
With Covid having impacted us so severely, the festivities are now coveted more than anytime before. The traditions of Halloween are ready to be celebrated with all the zeal and zest which is why we are here to help you get your audiences spooked with all the fun and crazy Halloween marketing ideas.
Terrorizing Halloween Marketing Ideas To Enhance Your Business!
Fright-abulous Holiday Deals
Most people wrap up their shopping before the festival kicks in and more so also because there are miscellaneous other expenditures that need to be met in purchasing the thematized costumes, candies and decorations. This is where your Halloween discounts would kick in the shopping sprees and let your customers want to make the most of the early bird sales. All in all, giving a great kickstart to your holidays’ sales.
Those terrifying promotions store theme decorations and customised merchandise are what Halloween is about and having people avail them lets your build your audience and market well. Starting them in time lets your customers identify you and engage with you. Make sure to spread the word through different platforms like your website, social media platforms and newsletters. This way your clients won’t miss out on fabulous deals!
Have your Halloween Website Fully Optimized for Mobile
Drive your sales to the store by having a fully optimized website that supports your promotional campaigns. Various studies have shown the growing importance of mobile devices in shopping as people use them feasibly to be able to shop from anywhere and anytime. People who prefer online shopping have shifted to mobile devices for ease of operation compared to stationary and conventional desktops.
Online shopping through mobiles has speedy and new generation smartphones which need to be matched with a fast and mobile-optimised website. To make sure you are in line with the growing technological advancements, have a mobile-responsive website to ease the navigation and buying process of your website. This would allow your website to have a great user experience and allow the customer to complete the purchase in no time.
If you are unsure of how to have a fully optimized mobile version of your website, you can have our professionals do it for you in no time. With the most profound tools we at Make My Website build your website customised to your customer preferences.
Have Your Online Store Decorated On The Theme
Halloween is not the time to hold back! Take every bit of your online space, be it your social media and emailers and paint them in spooky colours! Though the most important of them remains your website which would yield the best results in the form of boosted sales.
Promotions are not enough and decorating your website and products is a must. As the world around you gets spookier and crazier, make sure your website is in line with it as it will definitely enhance your sales exponentially.
You must have noticed your favourite brands and eateries decorate themselves with spooky interiors during the Halloween festivities. This is because it’s proven that psychologically people tend to buy more than their requirements when they find the environment to be pleasant in the look and feel.
So, paint the town red with your online sales this Halloween with the decorations, themed goodies and promotional discounts. Don’t forget to cater to the emotional aspect of your audiences and make the extra effort of changing the overall look and feel of your brand as seen by your online traffic