18 Mar 5 Common Problems Faced by Small Businesses Without an Online Presence
Even though the world is progressing towards complete digitization, there are still some businesses that are yet to go online and even though it’s very much possible to run a business like that yet there are various things that you’d be missing out on. Keep on reading to know more about the problems faced by businesses that are yet to have a platform for themselves on the World Wide Web.
#1 Limited exposure & reach
With a platform as widely used as the internet, there is no doubt that this kind of exposure is not possible anywhere else. Sans a place on the internet you will be missing out on the vast audience that is present there. With almost every other person being online at some point in their day, you will be limiting a lot of reachability for yourself by not being where your demographic and the rest of the world is.
#2 Finding customers becomes difficult
Fetching customers for your business, especially leads who’d be down to invest their time and money into your product or services is a difficult task since most people are just curious. Your business website will help you get in touch with people who are serious about your services and are looking to actually connect and/or make a purchase. This is extremely difficult on the field but pretty easy if you have an optimized website for yourself.
#3 Credibility issues in the age of technology
Reliability and goodwill of a brand are built over time but for letting a customer understand your work ethics having an online space that is reliable in terms of a verified platform, portfolios and authentic channels of business helps build the trust factor. Its this trust factor that helps people rely on you and eventually invest without any second thoughts. As your business expands and more people connect with you, it’s this credibility that will help you build a name for yourself!
#4 No platform to display testimonials & portfolio
It’s nearly impossible to show most of your work even if a potential customer is visiting you. This is where having a website helps multifold in letting the visitor have a fair idea of prospects and things you deal in. With a clear display of testimonials and your past projects, they will be able to trust you better and your words will have more substance for them since they are coming from an experience that is for everyone to see and verify.
#5 Confined growth prospects
After a certain point of expansion of any business, there is stagnancy. This happens because most of the audience and customers in your area have already invested with you and now reaching out to new people majorly depends on trade and mobility which are very variable factors. A website exposes you to a worldwide audience allowing you to meet and market with people from different nationalities, ethnic backgrounds and cultures.