04 Jan How to Optimize your Website for Google Voice Search?
In the modern world, technological advancements are bent on making our life easier than ever. With a touch and a swipe, all our needs could get fulfilled and if that was not easy enough, we now have the Google assistant listening to us and in a moment’s time giving us answers to all our queries and needs.
If you are running a business in this modern age, you have to run parallel with time, otherwise, your business won’t stand the test of time. And optimizing your website for Google voice search is the way ahead.
Did you know that 55 percent of smartphone users engage in voice search instead of the now traditional way of typing it all out? So, if you wish to reach 55 percent of your target audience you need a voice-optimized website. Simply because the next time someone asks Siri, Alexa, Google Assistant, or Amazon Echo for anything relevant to your business your website is amongst the ones that pop up.
And the higher you rank, the more the reach of your website and therefore your business would be. Now the question is how do you optimize your website for Google search? To help you out on this front, we have brought from our experts at Make My Website some ways to get started with it. So, sit tight while we take you through these ways and help your business take that big leap.
1. Know your customer behavior through real-time research
According to a voice assistant survey conducted in 2018, only 10 percent of the participants were not familiar with voice search, and out of the rest 90 percent, 72 percent chose voice assistant as their preferred form of search. Knowing your customers and then acting as per their demands is key to the success of any business. So, you need to conduct proper and thorough research and understand the consumer behavior of your target audience and structure your website accordingly. If your audience comes under this said 72 percent of the population and is using voice search, you need to be aware of the kind of statements or phrases they would use to initiate a search and create content corresponding to it.
2. Create voice search optimized SEO content
To make it on the web, you need to create content that goes well with Google’s ranking algorithm. Today, there are thousands of websites offering similar services, so to stand out from the crowd and be the one that gets picked by all your target customers, you need to rank high on the google search and for this, you need to incorporate voice search optimized content into your website. That way your website will not only pop up when anyone uses voice search to look for a service or product relevant to your business but also your website tops that list. To help you out we have brought for you a few tips as to how to create voice search optimized SEO content.
– Use long-tail conversational keywords
When you interact with a voice assistant, your tone is always conversational and that’s exactly what the tone of your website content should be. For that, what you need to do is incorporate the words that your target audience uses and is familiar with instead of using more technical words that they might not be aware of. Also, unlike when you type something into the search bar while using a voice assistant you tend to use complete sentences. “Tourist spots Melbourne” becomes “which are the best tourist spots in Melbourne”, so to be voice optimized such phrases need to make their way into your website.
– Add an FAQ section to your website
What is a better way to include long-tail keywords into your website than adding an FAQ section? You might have seen that “people also ask” section that pops up with your google search, there are the questions that are the most popularly used for voice search. So, research them and include them in your FAQ section.
– Go local with your website content
“Hair Salon near me”, “hair salons in Melbourne”, are the kind of questions that form a major part of Google’s voice searches every day. So, make sure the content you create includes local content and prioritizes the location of your business as a keyword. Also important is including the jargon or words used by your target audience in your website content.
3. List your website across search engines.
Your business needs to be a part of the Google My Business Listing if high visibility is what you are aiming at. If a business is not listed on Google, more than often, people tend to find it hard to place their trust in their business and as per Google’s algorithm, your business ranks lower on the search engine. So, to enhance the visibility of your website, make sure you get your website listed and prepare your business for the digital world. Also, with a 92.18 percent share in the worldwide search engine market, Google does qualify as the most used search engine in the world but it’s not the only search engine used by people across the world. There is Bing, Baidu, Yahoo, Yandex, and many others and to give your business all the exposure it deserves, you need to list your website on them all.
4. Always plan ahead and stay updated
Like any other technology or software, google voice search also undergoes regular updates. To make sure your content stays voice search optimized, you need to look out for these updates and incorporate them into your website. So, you need to come up with an action plan that meets both your present and future requirements. What you can do is conduct proper research regarding how the behavior of your customers could change in terms of voice search and keywords and plan accordingly.
So, these are the few ways by which you can optimize your website for Google voice search. With these tips, you are all set to make use of the voice search option that is so much in the limelight these days. But in case you have any queries or need expert help to make your website voice search friendly, you can contact us at Make My Website and have our experts guide you through it all.