Generative Engine Optimisation

Optimise your content for AI-driven searches and give an innovative turn to your content strategy with Generative Engine Optimisation (GEO).

Years Of Expertise

0 +

Australian Owned

0 %

Web Design Agency

0 -Star rated

Satisfied Clients

0 +

What is Generative Engine Optimisation (GEO)?

Generative Engine Optimisation (GEO) represents a significant shift in how AI-driven searches are handled, fundamentally altering the meaning of engine optimisation in today’s digital landscape. But what is GEO, and how does it redefine SEO?

With AI at the centre, the digital world is evolving rapidly. We are entering an era of artificial intelligence-based search engines called generative engines. These generative engines utilise and consolidate content available on the internet to answer user search queries best. Popular generative engines like Google’s Gemini (Formerly Bard) or Microsoft’s Bing Chat can best answer any web query in seconds—web users don’t need to visit multiple web pages to find relevant content.

That simplifies the browsing experience, but what does that mean for website owners? To stay current and ensure your content survives this new race, you have to make an addition to your content strategy – GEO or Generative Engine Optimisation. GEO is about creating content that appeals to AI-based generative engines. When a search relevant to your business is made, yours should be one of the web pages that the generative engines crawl to generate a response. How do you ensure that? As an up-to-speed web design agency, we can help you navigate this new challenge with a fail-proof GEO strategy. Partner with us and boost your website’s visibility in this ever-changing digital landscape.

The services that we provide

We lay our complete focus on developing a website that’s professional, well-structured and fully optimised, thoroughly justifying your business goals.

Trusted by 500+ teams to empower
2,00,000+ people

When expecting to outshine in the digital space, you must understand how
significant SEO is in establishing you as a brand.

Changing with the Times: Why Invest in Generative Engine Optimisation?

As we move into an era dominated by AI search engine optimisation, traditional SEO engine optimisation strategies must evolve. Understanding what GEO means for your business is crucial.

A recent Gartner report suggests that by 2028, there will be over a 50% decline in organic search traffic due to a surge in AI search. If web users no longer need to surf through different web pages to find the required information, how do you enhance the visibility of your website? That’s where Generative Engine Optimisation comes into play.

With the right strategy, you can future-proof your content and ensure it appeals to the new search paradigms of generative engines. GEO can ensure your content’s presence in AI-generated results, enhancing your website’s credibility in the digital sphere and giving you a competitive edge. With the increase in AI-based searches, SEO might not be enough to remain relevant and promote your website’s visibility; you will have to up your game with GEO. Your website and business will lag if your content doesn’t appeal to AI search engines.

Investing your time and money in Generative Engine Optimisation is about moving with the times. Ensure you are running the right race with our new and improved engine optimisation services.

Generative Engine Optimisation Strategies: The Way Ahead

Effective engine optimisation strategies for GEO require a multifaceted approach, including robust content creation, technical SEO, and dedicated engine optimisation services. Here are some key strategies to consider:

We team up with the leading names of the industry

We have established a close channel with major technology brands across the world and it enables us to bring the best to every business, every time.

GEO vs SEO:
Differences and Similarities

To define GEO, we must first understand how it differs from traditional SEO. While both aim to improve content visibility, GEO focuses on AI-generated results, offering a new paradigm in engine optimisation search. Here’s a quick comparison:

Key Differences

SEO targets traditional search engines that list available content based on relevance to user queries, but GEO focuses on appealing to the AI algorithms of generative engines.
SEO focuses on delivering link-based results for search queries, and GEO focuses on generating multimodal responses that include text, images, videos, etc.
SEO aims for higher ranking in SERPs, but GEO focuses on creating content that AI can use to deliver precise, contextually relevant responses.

Key Similarities

While AI search engine optimisation becomes increasingly important, it doesn’t negate the importance of SEO. You must integrate SEO with GEO and build a content strategy to take your business to the next level. As your chosen digital marketing partners, we will help you with this.

Generate AI-Friendly Content with Make My Website

Our approach to engine optimisation search is rooted in combining SEO search optimisation engine principles with cutting-edge GEO tactics, ensuring your content excels in both traditional and AI-driven searches. At Make My Website, our content experts always stay ahead of the curve. While GEO strategies are still in their formative stages, we closely track all developments to provide our clients with unparalleled expertise. We research, brainstorm, and deliver personalised generative engine optimisation services and help create websites ready to face this AI-driven landscape.

Our engine optimisation service covers but is not limited to –

AI research and analysis
Ensuring content quality, clarity, and relevance
Content distribution and management
Building brand authority and credibility
SEO and GEO integration
Ongoing content modification

We follow a holistic approach to tap into all aspects of GEO and implement a strategy that converts. Our experts will take you through all aspects of Generative Engine Optimisation – meaning, proven techniques, relevance to SEO, etc., and ensure you get started on the right foot. Understanding GEO is just the first step; implementing an effective strategy is crucial for success. Let us help you devise and implement such a strategy. Connect with us to learn more!

Client feedback that drives our passion

Play

Frequently asked questions

What is GEO?

Generative Engine Optimisation (GEO) is about optimising your content for AI-driven generative engines. Several AI-driven search engines and tools dominate web searches today, including Gemini, Bing Chat, and ChatGPT. Instead of doing traditional searches, where you have to visit multiple links to find answers to your queries, you can ask these generative engines and get a synthesised and detailed response. GEO ensures that whenever a search is relevant to your content, yours is one of the web pages crawled to create and deliver appropriate responses.

What is the impact of generative engines on SEO search engine optimisation strategies?

Generative engines will impact engine optimisation strategies in diverse ways –

While text-based content will remain significant, you must integrate multimodal content into your web pages.
With AI-driven searches, creating structured content will become even more critical.
Now, the focus will not be on ranking higher in SERPs but on content visibility in AI-generated responses.

Can GEO and SEO be used together?

Yes, GEO and SEO can be used together to create a holistic content strategy that delivers. By integrating search engine optimisation and generative engine optimisation, you will –

Create content that appeals to both AI-driven and traditional search engines.
You will ensure your content is high-quality, reliable, and relevant.
Help you deliver an enhanced user experience.

So, you need a collaborative approach to succeed in this ever-evolving field of digital marketing.

What characteristics should generative engine-optimised content have?

The critical elements of GEO-friendly content are –

Quotation/citations
Statistical data
Technical terms
Industry jargon/unique vocabulary
Authoritative comments
Multimedia content
simple/easy-to-understand language
Guides, how-tos, and FAQs

These elements are based on the E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) principle and help create content that is rich in value, content, and depth and is referenced by generative engines.

How is GEO important for your business?

GEO is becoming increasingly important for your business with each passing day. Ranking high on SERPs can no longer enhance your website and business visibility. You have to ensure your content becomes a source of information for AI-driven searches. You must create AI-friendly content if you want your business to flourish in this increasingly AI-driven world.

How often should I update content for GEO?

AI searches always prioritise content that is up-to-date, current, and relevant. So, you must ensure your content is in sync with the times. The update frequency will vary from business to business – if your industry is prone to changes, the frequency will be higher. Updating your content is a lot more than about content material. You also have to constantly update the structure and layout to accommodate the current trends and practices and make it a crucial part of your generative engine optimisation strategies.

How to implement a personalised generative engine optimisation strategy for your business?

As GEO is still in its infancy, you will have to experiment and see what works for your business –

Understand Your Audience and Their Search Intent: Identify what your target audience is searching for to create content that meets their needs and aligns with AI-driven search engines.
Content Experimentation: Test various content formats to see which ones resonate best with AI algorithms and your audience.
Regular Monitoring and Analytics: Continuously track and analyse content performance in AI-driven searches to refine your strategy.
Stay Updated with Industry Trends: Keep informed about the latest developments in GEO to ensure your strategy remains effective and competitive.
Iterative Content Updates: Regularly refresh and update your content to maintain relevance and appeal to AI-driven search engines.
Collaborate with Experts: Work with specialists to enhance your GEO strategy and optimise your content for both AI and traditional search engines.

At Make My Website, we do all this and more to build an effective GEO strategy for your business. Our approach is customised to meet your unique needs, ensuring that your content ranks well in traditional searches and shines in AI-generated responses.

We love to exceed our client’s expectations, following a comprehensive approach. Come and share your thoughts to create a breathtaking digital experience.

Victoria

834/1 Queens Road,
Melbourne, VIC 3004

New South Wales

1/4A Bessemer St,
Blacktown, NSW 2148

Company

Book Your Free SEO Audit With One of Our Senior SEO Specialists

Generative Engine Optimisation