The holiday season may be quiet and relaxing for everyone, but it has a great impact on the marketing industry. While people set their dates and plan to enjoy this holiday season, shopping is the first stop. Now that things are getting back to normal, Online marketing has helped many businesses to stay afloat and introduced another way to expand their reach. Setting up the perfect schemes and marketing time using the best strategies can help expand the business.
Grow any business by utilizing these proven strategies
We have simplified the most profitable strategies that will help many small businesses in Australia. These strategies yield more conversion rate, customer engagement, and meanwhile increasing retainment. Given below are the list of effective strategies to grow your business and make widen your customer base this Black Friday.
- 1. Cheering up your customers with a delightful discount policy
- 2. Sending personalized Black Friday emails
- 3. Optimizing a website landing page
- 4. Organize last minute sale
- 5. Choosing the correct keywords
1. Cheering up your customers with a delightful discount policy
Holidays and festivals do stir up quite a positivity in everyone’s lives. Now, one thing that everyone looks forward to is shopping, especially when holidays are around the corner. With approaching festive seasons, starting from Black Friday, customers wander around with their eagle eye to catch exciting presents for their loved ones. This is the time when your potential customers would love to come across a good discount deal. Investing in social media marketing is one of the wisest strategies for any business. People invest plenty of time on Instagram, Facebook, and other social media accounts. Dropping an exciting advertisement, that can catch your customer’s eye while just chilling at home is gold.
The happiness of this starting holiday season can be double as good with a quality purchase. The traditional way of printing on newspapers may not lead to a great profit but putting out a simple discount offer on social media can help any business grow their business and help in gaining the trust of the customers. Social media marketing does not need much time or cost, but it can do wonders in terms of sales, customers engagement, and building trust. Making the discount strategy a thing for any festive season can keep the customers hooked and they may convert into loyal customers.
2. Sending personalized Black Friday emails
Personalized emails make the customers feel special and at the same time can let them know about current offers and discount plans. Personalized emails are a must for any business, it helps to develop a good relationship between the brand and hence facilitate in spreading brand awareness. These emails are a great move, given that the customers open and read the emails. Now, to make that happen, one must send out the mails with intriguing subjects, so that the customers feel the urge to open it and avail the offer.
3. Optimizing a website landing page
These days every business that wants to grow and be updated with the trends has a website, a professional to manage online marketing and hence plan the needed move. Optimizing a website landing page plays a major role in promoting your business and spreading the good word. It has been seen that the website pages that take more time to load, tend to repel the customers. Meanwhile, if a business has set up a website design that takes less than 1 second to load and delivers the information to the customers is generally liked.
A website design must be simple so that it facilitates more information and does not confuse the readers. Customers search for a certain item and expect to find it with a few simple steps, if the steps are complicated and take time to load, they tend to drop out from the website.
4.Organize last minute sale
Post black Friday sale is one of the cleverest moves. On one hand, all the businesses focus on extending great discounts and sales to the customers and meanwhile ending the sale right after the festival ends. The wise way is to carry on the sale and discounts even after the festival ends. This gives the customers a sense of satisfaction to still be able to purchase the items, even after the sale has ended. This increases the revenue, brand awareness and does attract new customers.
5. Have genuine return policy
There can be a million reasons as to why customers return the products, but the solution to all is to have a good return policy. A poor return policy may not close sales that easily. If a customer is not acquainted with the return policy, they will not consider the product- but having a genuine return policy will establish trust in your potential customers.
6. Choosing the correct keywords
If your business is completely online or you deliver the products on the door, having the perfect keywords on your website can do half of the work for you. Pandemic has worked as a blessing in disguise for many businesses who opted to go online. While there were plenty of businesses working before the pandemic, it is not deniable that COVID-19 has compelled many businesses to go online. Now that things are getting back to normal, online marketing has helped small businesses make it to the other side.
By putting exciting discounts and high-quality product pictures on the website, this Black Friday can be twice as big as it was last year.
Black Friday is the perfect way to accelerate your business and make the most this holiday season. These ways can bring in more sales, new customers and hence is a terrific way to expand your brand presence. Make My Website presents you with these proven ways to bring in that extra sale. These points can save you a lot of research time and give you an idea to explore and expand your business further.