In order to create a website that translates into a good reach and conversion ratio, you need to be focusing on the intricates of it with your user base in the centre of everything. The heart and soul you put into your online space would mean nothing if you don’t correspond it with the changing demands and technologies with people’s preferences and expectations. Make sure your Business Website is a responsive one by tweaking and focusing on some ideas that won’t have you solving rocket science equations. It’s just some simple and effective ways that essentially call for a more familiar, interactive and flexible environment that we all thoroughly enjoy working under.
1. Unleash the power of mobile-friendly
With the majority of internet users operating mobile phones, the essentiality of optimizing a mobile-friendly website becomes unsaid. Make sure to not just build a mobile-friendly version but also optimize it accordingly. Stick on single page formats or eye-catchy fonts, as per your work segment. Add exclusive icons and features and make the most of the vast attention mobile websites get. It goes without saying that the website should be high-speed in loading because mobile phone users don’t have a very long attention span: The very reason they are choosing to move through a portable mobile device. People are on their phones doing literally everything from shopping, working and researching to socializing and financing. Build on parallel with this demographic because it constitutes the most number of users and will only be rising.
2. Integrated with Social Media
With social media accounts touching new heights every day, the platforms have a built a mega reach for themselves. A presence on social media is only basic on engaging with your demographic, you should have it linked at the places you essentially function from, primarily your webpage. Use icons and place them in easy reach of the audiences and keep updating the content consistently. The outlook of your website should have parallels drawn in your social media representation.
3. Consistent fonts and style
Have a clear and comprehensive font that matches your content’s tone of course but keep it consistent and, in that way, minimalistic. Style the page in a way that it indirectly speaks of your brand ideals and vision. At the same time be sure to not over-stuff the layout with way too much of content and styling, let your content breathe. A consistent theme following through the entire page would be a great way to have predictability and allow users to navigate and reach their goals quickly.
4. Captivating but genuine photos & videos
The human brain thinks in terms of images which is why speaking with pictures will fetch you more audience and help them connect with you more easily. You can have a video shot exclusively for your landing home page and have it put up with your brand motto. Apart from the usual headshots of team members, have aesthetic but genuine pictures of your work under process. When people see pictures of operations with industry jargons, they are able to relate better and also rely on you more naturally.
You can also use icons to explain your processing or shipment procedures or simply the ethics you function with.
5. Sorted Menu Bar
A well-segregated side menu bar is essential because it presents a map to the entire website helping people reach their designated place quickly. The menu bar should ideally be on the left side panel as that’s where our eyes first reach when we are scanning through a page. Categorize everything you have to offer so that if people can also explore other requirements that they might have and reach out for the same. It is extremely essential to have your contact info easy to find and available, both on your homepage as well as a side menu bar. The idea is to redirect them as quickly and swiftly to contact you when they open the website and like something.
Having a responsive business website is not a big deal as long as you are well in tune with the changing technologies and consumer preferences. Be true to yourself, your brand & ethics while being consistent and user conversions would be lining up in no time.
