Was it the ‘Free’ part or the ‘SEO’ part that made you stop scrolling? Every business owner wants to be on top of Google searches, expand their reach, be the most recommended in the industry. There are multiple useful tools available in the market that don’t put a hole in your pocket and get the work done.
These tools are super effective, predictive and the cherry on top? ABSOLUTELY FREE.
Google Search Console
Google Search Console tracks your search engine performance through number of clicks, impressions and reveals your top-performing queries. It displays all the important information on the dashboard. Some of the most important SEO insights for your business will come just from observing the dashboard carefully. The best part is that it presents the data in a simple and straightforward way. It helps you stay on top of your site’s toxic backlinks and link data without any hassles.
Ahrefs
Ahrefs tools is a group of powerful tools helping you track a wide range of metrics for your website and help in tracing website errors from SEO’s perspective. With these tools, you can monitor your SEO health, know your backlinks, and get to know about keywords that might bring you traffic and much more. It also doesn’t put a limit to the number of websites you can add so you don’t have to create different accounts for all the websites you own.
Keyword Hero
Keyword hero helps in searching profitable keywords for your industry detailing their ranking difficulty, search volume etc. Google Search Console might help with some keywords but Keyword Hero shows all the organic keywords including session metrics. It does so by gathering, analyzing and uploading the data.
On top of all this, it also helps to predict your rank in the SERPS, distinguishing between brand and non-brand traffic and recognizing whether a query is transactional or informational.
Screaming Frog
Screaming frog is a powerful on-page SEO tool that crawls through your website’s pages. It looks for all the errors in the pages and the current optimization of the pages. It also analyses page titles and meta descriptions during a crawl and identifies those that are too long, short, missing, or duplicated across your site.
This tool is similar to ahrefs but ahrefs is more powerful as it covers both on-page and off-page but if you require a tool that only operates on page then Screaming Frog should be your first choice.
The best part about this tool is that you can integrate Google Search Console, Google Analytics and PageSpeed Insights API and fetch user and performance data from all the URLs and get better insights.
Google Data Studio
Google data studio helps in preparing a detailed report about your website’s SEO report through interactive graphs and tables for your Google Analytics and search console data. Help you to track your SEO performance. As opposed to Google Analytics which allows only a maximum of 12 graphs, data studio has the feature to add as many widgets as you want. With Google Data Studio you can create easy to read, interactive and dynamic reports.
Answer the Public
Answer the Public as customers; we’re aware of the questions that come to our mind while searching something on Google. But you can never have enough knowledge, especially when it comes to your audience. Answer the Public helps you by showing all the possible questions asked by the people on the internet in relation to your keywords.
A good website’s content should have an answer to all possible questions so having this tool is a must. It’s ability to present the data in an interactive manner is what makes it stand out from other tools with the same functionalities.
Google SERP Preview
Google data studio helps in preparing a detailed report about your website’s SEO report through interactive graphs and tables for your Google Analytics and search console data. Help you to track your SEO performance. As opposed to Google Analytics which allows only a maximum of 12 graphs, data studio has the feature to add as many widgets as you want. With Google Data Studio you can create easy to read, interactive and dynamic reports.
SEOptimer
SEOptimer is a very useful tool when you think you are doing everything right but still cannot figure out where you’re going wrong with your SEO. This tool breaks down your page’s speed in addition to depicting its responsiveness to different types of devices. Along with a technical overview of your on-page SEO, it also gives an idea about your website’s content.
However if you prefer to focus on the business side of things, why not leave it to the experts? At Make My Website, our SEO team makes sure to use the best available tools and techniques to boost your business and its online presence.
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